U.S. Consumer Trends Index 2023 Infographic
In this infographic of the U.S Consumer Trends Index 2023, our research reveals what consumers in the U.S. expect from the brands they do business with online — the channels they prefer to connect on, what value exchanges elicit engagement, and what consumers’ attitudes toward the predicted economic recession are. Comparing data from previous years and to consumers across the globe, our research helps brand marketers understand the latest trends impacting consumer behavior.
Explore this infographic to learn more about why consumers in the U.S. are pessimistic about the rising cost of living, how consumers will share their personal data in return for better services, and why consumers want more than rewards from loyalty programs.
Here’s a taster of what you will find in the report:
Consumers in the U.S. want loyalty programs that go beyond the generic; they want programs that foster community, recognize them as individuals, and deliver personalized recommendations that reflect this individuality.
Customers want value in exchange for their personal and preference data, so you need to offer something tangible in return — this is the value-exchange economy.
Inflationary pressures, rising energy prices, an impending recession and other personal monetary concerns are going to bring acute financial hardship for many consumers in the U.S. over the coming year and beyond.