U.K. Consumer Trends Index 2023

With the U.K. economy predicted to enter recession in early 2023, listening to consumers and knowing how they are going to adapt their purchasing habits has never been more important. That’s why we surveyed over 1,000 U.K. consumers on everything, from what channels they like to purchase from, why they’ve left a favored brand and the data they’re prepared to share in return for more personalised experiences.

Marigold’s latest research digs deep into what U.K. consumers expect from the brands they do business with online, the channels they prefer to connect on, what value exchanges elicit engagement and how they will amend their purchasing behavior due to the rising cost of living. The breadth of data combined with granular insights and age filtering will empower digital strategists, marketers and decision makers to see the trends impacting consumer purchasing behavior in the U.K. and how to deliver relationship marketing strategies that foster long-lasting connections between brand and buyer. It’s a must have resource for any marketer active in the U.K.

This version follows the Global report version, as well as specific U.S. and European reports that are also available. Expect more reports to launch soon that are built on this extensive research project, including age and vertical specific guidance papers sharing examples and suggestions of how to map your strategy to consumers’ behavior.