Travel and Hospitality Forecast: The 2023 Consumer Trends Index
It has never been more important for marketers in travel and hospitality to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers.
That is why we surveyed over 6,000 global consumers — to learn what they expect from travel and hospitality brands. The breadth of data, combined with advice, and supporting content will empower travel and hospitality marketers to deliver relationship marketing strategies that foster long-lasting connections with their customers.
As technology plays a larger role in hospitality and tourism, it is imperative for brands to understand how to leverage it effectively– this report is a must for any forward-thinking travel and hospitality marketer.
Here’s a taster of what you will find in the report:
Email is not only the highest performing channel, with over half of consumers (52%) converting directly from an email in the last year, but as brands own their database, it delivers the best ROI too. Learn how to deliver highly personalized emails that convert.
Travelers today expect more than points for purchase from loyalty– especially as inflation concerns rise. With 46% of consumers saying they will rely on loyalty program benefits before making a purchase, brands need to prioritize loyalty. Discover how to deliver real value with your loyalty program.
Consumers love businesses that are ethical with their data, with an overwhelming 82% citing that their favorite brand uses their data responsibly. Understand how to earn your guests’ trust while still delivering personalized experiences.