The Value Of Mobile In The Digital Age
When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most devices.
By making mobile the nucleus of any digital communication strategy, brands can harmonize data and use it to power more-personalized and frictionless experiences across all touchpoints.
8/10 digital minutes reside on mobile
Consumers check their mobile devices on average 96 times per day
53% of organizations only have a few of their marketing channels connected