The RFP Guide for Retailers: Email Service Providers

The time has come: you’re re-evaluating your current email service provider.

Email is the most important investment a brand can make. Retail marketers need a robust ESP that facilitates growth, allows for new and innovative ways to reach customers, and–most importantly– drives revenue.

It’s a big task but don’t worry, we’ve created a robust guide to help you find your next favorite solution and vendor.

In this guide, we…

• Outline key considerations, such as which data privacy standards your business needs to comply with.
• Assess what shopping experience you want to give your customers, and which features you need to consider to execute that experience. 
• Give insight that every retail marketer should know before developing an RFP.