The RFP Guide for Retailers: Email Service Providers

The time has come: you’re re-evaluating your current email service provider.

Email is the most important investment a brand can make. Retail marketers need a robust ESP that facilitates growth, allows for new and innovative ways to reach customers, and–most importantly– drives revenue.

It’s a big task but don’t worry, we’ve created a robust guide to help you find your next favorite solution and vendor.

In this guide, we…

  • Outline key considerations, such as which data privacy standards your business needs to comply with.
  • Assess what shopping experience you want to give your customers, and which features you need to consider to execute that experience. 
  • Give insight that every retail marketer should know before developing an RFP.

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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Cultivate customer connections
with Cheetah Digital Relationship Marketing

From acquisition and engagement to retention and loyalty, Cheetah Digital helps you foster real relationships while growing your audience and reaching customers across channels in the moments that matter.

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