Relationship Marketing: The Human Approach to Personalization

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data.

However, according to this new study from CM Group’s Cheetah Digital and Ad Age Studio 30, many marketers seem to have an overly narrow view of what relationship marketing really is—or can be. A more human approach to personalization is critical today, especially in a world where consumers can (and will) easily switch brands if they don’t receive the experience they hope for.

In this report, explore:

  • Relationship Marketing in the modern marketing landscape
  • Insights and real examples from brands like PepsiCo, TGI Fridays and American Airlines
  • A step-by-step outline on “How to build a path to customer obsession”

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?

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