Relationship Marketing: The Human Approach to Personalization

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data.

However, according to this new study from Marigold’s Cheetah Digital and Ad Age Studio 30, many marketers seem to have an overly narrow view of what relationship marketing really is—or can be. A more human approach to personalization is critical today, especially in a world where consumers can (and will) easily switch brands if they don’t receive the experience they hope for.

In this report, explore:

• Relationship Marketing in the modern marketing landscape
• Insights and real examples from brands like PepsiCo, TGI Fridays and American Airlines
• A step-by-step outline on “How to build a path to customer obsession”