Would consumers care if your brand disappeared?
In a world where consumers have endless choices at their fingertips, earning their loyalty is no small task. It is possible to create deep, meaningful relationships with today’s consumers — but it requires a new understanding of what “loyalty” really means.
Cheetah Digital partnered with The CMO Council to find out how brands are adapting their approach to loyalty — and where they’re seeing the most success. We learned:
- Three out of five marketing leaders define loyalty in terms of repeat transactions over time.
- Conversely, just 15 percent think of loyal customers as having a deep connection to the brand unrelated to savings or promotions.
- Brands are looking to deepen relationships with their customers, but only 11 percent are confident that their strategies will get them there.
To find out more, download the report now.