2023 Consumer Trends Index Global Infographic
Our Consumer Trends Index infographic reveals the latest research on what global consumers in 2023 expect from the brands they do business with online — including the channels they prefer to connect on, what value exchanges elicit engagement and how consumer behavior will change in the face of this year’s predicted global economic recession.
In this infographic, we compare this year’s data to previous years’ to understand better the latest trends impacting consumer purchasing behavior. We surveyed nearly 7,000 consumers in the U.S., U.K. & Ireland, France, Spain, Japan and Australia & New Zealand, covering representative samples across ages, genders and income bands.
After recovering from a global pandemic, and now facing a possible worldwide economic recession, brands need to be able to reach consumers in a way that makes a substantial impact — this infographic is a must-read for any forward-thinking marketer.
Here’s a taster of what you will find in the report:
Email is the preferred channel of consumers for receiving offers, content, incentives and rewards from brands, which ultimately drives them to purchase. Email is not only the highest converting channel, but as brands own their database, it is comfortably the most cost effective, too. Over half of consumers (52%) have made a purchase directly from an email they received in the last year.
Consumers are frustrated with the lack of personalized messaging they are receiving. Almost half are irritated by irrelevant offers, and there has been a 3% year-on-year increase in those irked by messages that don’t reflect their loyalty history. Truly personalized messaging is the core of relationship marketing, and delighting customers for the long haul.
Not only are 59% of consumers happy to pay more to purchase from their favored brands, but this is also an increase since 2022. With over two-thirds of consumers (69%) stating they buy frequently from the same company but are not loyal to that brand, rather than a negative, this represents a huge slice of your addressable market that can be won over if you apply the right messaging strategy, utilizing a value exchange and strong loyalty offering.