Use Personalization to Enrich Customer Experience and Drive Revenue

Personalization is more than just inserting a name field into an email and hitting “send.” And the types of personalization can vary widely. This report from analyst Gartner outlines six different approaches to personalization used in the customer experience, along with the different engagement channels to use.

Personalization is a top priority for application leaders working on digital commerce and customer experience. An effective personalization strategy enhances customer experience, leading to reduced costs as well as increased revenue from greater customer satisfaction, loyalty and advocacy.

This report made us rethink personalization, and we bet it will do the same for you.