Gamifying the Shopping Experience

Gamification has been utilised in various forms by retailers and brands across every sector. Consumers around the world are showing an increased interest in gamification in their shopping, be it through loyalty programs or sales promotions offered by their favorite brands. But how can retailers leverage gamification to increase sales whilst offering personalised experiences to their customers and maintaining data privacy? Leveraging Marigold’s expertise and services for relationship marketing, and Inside Retail’s in the retail industry, this report is the definitive guide to gamification and data privacy in retail.

A sneak peak inside:

1. 68% of Australians say that they would enjoy gaming elements when shopping online
2. 49% of shoppers are concerned about how companies use their data
3. 58% of 26-40 year olds will exchange personal information for a personalised offer from a retailer