Franchises Forecast: Consumer Trends Index 2023
It has never been more important for franchise marketers to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers.
That is why we surveyed over 6,000 global consumers — to learn what they expect from the businesses they engage with. The breadth of data, combined with advice and supporting content will empower franchise marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers.
In these protracted times of uncertainty, franchises are braced for continued turbulence — this report is a must for any forward-thinking franchise marketer.
Here’s a taster of what you will find in the report:
52%
Email is not only the highest performing channel, with over half of consumers (52%) converting directly from an email in the last year, but as brands own their database, it delivers the best ROI too. Learn how to deliver highly personalized emails that convert
86%
Consumers want to receive truly personalized and consistent experiences across touchpoints and channels. 86% love a consistent UX and 82% love to be treated like an individual. Determine how to collect the behavioral and psychographic customer data to realize this.
67%
Loyalty participation is on the rise, with 67% of consumers agreeing that a brand’s loyalty program is important in winning lasting loyalty. However, franchises have unique obstacles in implementing loyalty. Understand how to create a frictionless loyalty experience across franchises.
Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs
