The ROI Of Customer Loyalty
B2C marketers are struggling to make the case for long-term investments in loyalty.
All too many brands still invest far more resources in customer acquisition strategies than customer retention. Yet when it comes to the bottom-line, reducing attrition rates by a mere 5% can see profits increase from 25% to a staggering 95%. For marketers there should be no greater achievement than locking-in a loyal customer — one who not only has affinity for the company’s products, but trust for the brand’s promises.
This report from Forrester will help forward-thinking marketers develop the business case for fully-fledged loyalty strategies that go beyond points-win-prizes and collect behavioral and preference data, and incentivize repeat purchasing. It includes: