Illustrated Guide to Collecting Zero-Party Data


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August 20, 2020

Zero-party data — the data that consumers proactively and intentionally share with brands — is an important part of marketing campaigns for brands. There are many creative and innovative ways brands are setting about to collect this data and in this report, you’ll be taken through an illustrated journey of those experiences. From quizzes to widgets to polls, the methods of collecting zero-party data are endless.


of consumers would share personal data in exchange for product recommendations*


of consumers are happy with retailers to save preferences if more personalization is offered*


of marketers say creating personalized content is their biggest challenge*

* Data taken from our Zero-Party Data Playbook



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