The new era of privacy has created a catch-22 for marketers. Today's consumer expects true personalization, bespoke content and tailor-made product recommendations, complemented by tighter privacy controls, and the right to have their information erased with the click of a button. This is the personalization and privacy paradox.
As Forrester states in its latest report: it’s time every brand follows suit and treats privacy as a fundamental, and not a necessary evil that stifles creativity.
Cheetah Digital was mentioned by Forrester as a privacy solution for marketers with consent built in — learn more about how marketers can be more privacy-focused.
- Only 33% of consumers find cookie tracking acceptable
- 83% of marketers say creating personalized content is their biggest challenge.
- 92% of marketers believe using first-party data is critical to their growth