Digital Consumer Trends Index 2021


Global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.

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Get all the data on over 5,000 global consumers, broken down by country and age demographic.

 

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WEBINAR

You’ve seen the data, now get the analysis


Join Jim Clark, Commercial Research Director at Econsultancy, and Richard Jones, CMO at Cheetah Digital, for granular insight into consumer attitudes and expectations on personalization, privacy, messaging, advertising, social media, loyalty, and much more.


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Connecting on the right channel, with the right message, at the right time


When it comes to driving sales, email outperforms other paid media by up to 92%.

Once an afterthought, privacy is now as vital of a differentiator as price, product, and customer experience


52% of consumers think product recommendations from cookie tracking or similar is creepy, and not cool.

2021 Digital Consumer Trends Index 


Global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.


READ THE FULL REPORT

The rise of the conscientious consumer means brands should choose wisely where they advertise


79% of consumers would rather brands invest in loyalty programs than advertise on Facebook.

Loyalty is about more than undercutting your competitors


64% of consumers are prepared to pay more to purchase from a trusted brand.

2021 Digital Consumer Trends Index 


Global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.


READ THE FULL REPORT