You’ve seen the data, now get the analysis
Join Jim Clark, Commercial Research Director at Econsultancy, and Richard Jones, CMO at Cheetah Digital, for granular insight into consumer attitudes and expectations on personalization, privacy, messaging, advertising, social media, loyalty, and much more.
Once an afterthought, privacy is now as vital of a differentiator as price, product, and customer experience
52% of consumers think product recommendations from cookie tracking or similar is creepy, and not cool.
The rise of the conscientious consumer means brands should choose wisely where they advertise
79% of consumers would rather brands invest in loyalty programs than advertise on Facebook.
Loyalty is about more than undercutting your competitors
64% of consumers are prepared to pay more to purchase from a trusted brand.