2022 Digital Consumer Trends by Age Group

Get the generational trends that drive purchase decisions for Gen Z, Millennials, Gen X and Boomers.

There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization, privacy, messaging, advertising and brand loyalty. 

Our research reveals the key differences between age groups as well as the shifts in purchasing behavior since our study the previous year. Get all the data revealing the varying online consumer expectations from each generation and how to build more meaningful and lasting relationships from acquisition through to loyalty.

more Millennials than Boomers have made a purchase because of an SMS they received

more Boomers than any other generation have felt frustration when receiving irrelevant content or offers

more Gen Z than Boomers will pay more to purchase from their favorite brands

2022 Digital Consumer Trends by Age Group

Get the generational trends that drive purchase decisions for Gen Z, Millennials, Gen X and Boomers.

There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization, privacy, messaging, advertising and brand loyalty. 

Our research reveals the key differences between age groups as well as the shifts in purchasing behavior since our study the previous year. Get all the data revealing the varying online consumer expectations from each generation and how to build more meaningful and lasting relationships from acquisition through to loyalty.

more Millennials than Boomers have made a purchase because of an SMS they received

more Boomers than any other generation have felt frustration when receiving irrelevant content or offers

more Gen Z than Boomers will pay more to purchase from their favorite brands

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What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

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