2022 Digital Consumer Trends by Age Group
Get the generational trends that drive purchase decisions for Gen Z, Millennials, Gen X and Boomers.
There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization, privacy, messaging, advertising and brand loyalty.
Our research reveals the key differences between age groups as well as the shifts in purchasing behavior since our study the previous year. Get all the data revealing the varying online consumer expectations from each generation and how to build more meaningful and lasting relationships from acquisition through to loyalty.
more Millennials than Boomers have made a purchase because of an SMS they received
more Boomers than any other generation have felt frustration when receiving irrelevant content or offers
more Gen Z than Boomers will pay more to purchase from their favorite brands
2022 Digital Consumer Trends by Age Group
Get the generational trends that drive purchase decisions for Gen Z, Millennials, Gen X and Boomers.
There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization, privacy, messaging, advertising and brand loyalty.
Our research reveals the key differences between age groups as well as the shifts in purchasing behavior since our study the previous year. Get all the data revealing the varying online consumer expectations from each generation and how to build more meaningful and lasting relationships from acquisition through to loyalty.
more Millennials than Boomers have made a purchase because of an SMS they received
more Boomers than any other generation have felt frustration when receiving irrelevant content or offers
more Gen Z than Boomers will pay more to purchase from their favorite brands
Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs
