The world of retail is undergoing a transformation.
As digital consumers move from bricks to clicks and disruptors continue to eat into market share, retail brands need to find a new way to turn one-off purchases into loyal customers.
By shifting to a zero-party data strategy, retailers can deliver truly personalized shopping experiences both in-store and online that increase spend-per-visit and build lasting relationships with fickle consumers.
Download this ebook packed with retail stats to learn how fueling marketing through self-reported preference data will help you connect with consumers on every digital touchpoint and engender lasting loyalty.
Only 11% of US retail sales happen online, meaning a wealth of digital opportunity for proactive marketers
Implementing a fully-fledged personalization strategy sees 5x higher spend per transaction for retailers
Retailers that increase customer loyalty by just 5% see up to a 95% increase in profits
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
One single platform.
A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
A CDP that actually helps make sense of your marketing efforts.
Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
Way more than metrics.
Derive customer lifetime value.
The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.