Welcome to the Next Generation of Personalization

Personalization goes beyond just knowing a customer’s first name. Truly effective personalization happens in real-time and is rooted in data, technology, and analytics.

In this report in partnership with the Customer Data Platform (CDP) Institute, you’ll learn what next-generation personalization is defined as, real-life use cases for implementing next-generation personalization, what you’ll need to implement next-generation personalization, and the benefits you’ll see from it.

Want to gain the benefits of real-time personalization? Download the report to learn what to do next.

Personalization well-activated can lead to a 20% uplift in revenue and retention

Drive 10x more effectiveness with real-time offers and content personalization than traditional outbound campaigns

Personalization well-activated can lead to 20%+ more efficient marketing and cost savings