Welcome to the Next Generation of Personalization

Personalization goes beyond just knowing a customer’s first name. Truly effective personalization happens in real-time and is rooted in data, technology, and analytics.

In this report in partnership with the Customer Data Platform (CDP) Institute, you’ll learn what next-generation personalization is defined as, real-life use cases for implementing next-generation personalization, what you’ll need to implement next-generation personalization, and the benefits you’ll see from it.

Want to gain the benefits of real-time personalization? Download the report to learn what to do next.

Personalization well-activated can lead to a 20% uplift in revenue and retention

Drive 10x more effectiveness with real-time offers and content personalization than traditional outbound campaigns

Personalization well-activated can lead to 20%+ more efficient marketing and cost savings

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.