Australia and New Zealand Consumer Trends Index 2023

With increased economic uncertainty and the rising cost of living, it is critical for marketers to get a pulse on shifting consumer behaviour. This is why we surveyed over 1,000 consumers from Australia and New Zealand on a variety of topics, including purchase channels, messaging preferences, data privacy, value exchanges, and more.

Marigold’s latest research digs deep into what ANZ consumers expect from the brands they do business with online. This breadth of data — combined with granular insights, age filtering, and year-on-year shifts — will empower digital strategists, marketers, and decision makers to deliver impactful relationship marketing strategies. It’s a must-have resource for any marketer active in Australia or New Zealand.

Here’s a taster of what you will find in the report:


Nearly two-thirds of ANZ consumers have made a purchase directly from an email they received in the last year


of ANZ consumers will rely on loyalty benefits more this year than last to make purchases


of ANZ consumers will pay more to purchase from their favourite brands

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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Cultivate customer connections
with Cheetah Digital Relationship Marketing

From acquisition and engagement to retention and loyalty, Cheetah Digital helps you foster real relationships while growing your audience and reaching customers across channels in the moments that matter.

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