2022 U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging and Loyalty

With all data contrasted with consumers from around the globe, as well as our 2021 study.

It’s never been more difficult, nor important for marketers to stay one step ahead of consumer purchasing habits. Like it or not, recent events have changed the way we “internet” and consumer buying behavior with an air of permanence.  With more eyeballs online than ever before, winning and maintaining the attention of today’s tech-savvy consumers is a challenge. Marketers need to connect with them on the right channel, with the right message, at the right time, and this research, along with our expert insights, will help you do just that.

This global research reveals the key trends driving purchase decisions for U.S. consumers. Get all the data revealing online consumer expectations, the channels consumers want to connect on and the data they’re prepared to share in return for more personalized experiences.

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of consumers are demanding better personalization from brands

The overwhelming majority of U.S. consumers have a favorite brand as it treats them as an individual, not a segment.

Yet personalization initiatives are missing the mark

Over half of U.S. consumers feel brands are delivering irrelevant content or offers via messaging channels. A 34% increase over 2021 research results.

Those that get this right are being rewarded with customer loyalty

Consumers who are willing to pay more when shopping with brands that deliver delivering truly personalized experiences and offer loyalty rewards that go beyond points-for-prizes.

2022 U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging and Loyalty

With all data contrasted with consumers from around the globe, as well as our 2021 study.

It’s never been more difficult, nor important for marketers to stay one step ahead of consumer purchasing habits. Like it or not, recent events have changed the way we “internet” and consumer buying behavior with an air of permanence.  With more eyeballs than ever online, to win and maintain the custom of today’s tech-savvy consumers, marketers need to connect with them on the right channel, with the right message, at the right time.

Our new global research reveals the key trends driving purchase decisions for U.S. consumers. Get all the data revealing online consumer expectations, the channels consumers want to connect on and the data they’re prepared to share in return for more personalized experiences.

of consumers are demanding better personalization from brands

The overwhelming majority of U.S. consumers’ favorite brand treats them as an individual, not a segment.

Yet personalization initiatives are missing the mark

Over half of U.S. consumers have felt frustration at receiving irrelevant content or offers. A 34% increase on 2021.

Those that get this right are being rewarded with customer loyalty

The brands delivering true-personalization, and loyalty rewards that go beyond points-for-prizes have customers that will pay more to shop with them.

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What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

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Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

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