Data

Take control of your data

 

Campaign​ Management

Build​ ​data-driven​ ​campaigns​ ​across​ ​channels

 

Analytics​ ​&​ Insights

Understand​ ​the​ ​impact​ ​of​ ​your​ ​marketing

 

 
Connectivity

Build​ ​your​ ​own​ ​seamless​ ​marketing tech​ ​stack

 

Data

Take Control
of Your Data

Consumers can interact with your brand across multiple channels every day. Marketers have to collect, organize and maintain information about every interaction if they want to build lasting customer relationships.

WITH THE MARKETING SUITE, YOU CAN:
Collect and centralize

Collect and centralize all marketing data from any source or format, bringing a single view of your customers together across all marketing touchpoints

Organize and structure

Organize and structure all your marketing data visually so you can easily view and control high volumes of complex customer information

Create and Modify Tables

Easily create and modify tables and feeds so you can quickly adapt your database strategy to market needs without programming knowledge

Activate Relationship

Activate relationships between data points to create a single, actionable profile on each customer

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Campaign Management

Build Data-Driven Campaigns Across Channels

Delivering the right message at the right time to your most valuable audiences is the key to deepening customer relationships. By designing smart audience segments and dynamic campaigns, every campaign you send can speak to individual customers.

WITH THE MARKETING SUITE, YOU CAN:
Drag-and-drop Segmentation

Use drag-and-drop segmentation tools to create sophisticated audiences from millions of records in seconds

Message At Enterprise Scale

Build and deliver campaign messages at enterprise scale and maximize customer engagement with dynamic content and personalization

Create Campaigns For Any Channel

Quickly and effortlessly create campaigns for any channel with reusable assets, including audience segments, content blocks and creative

Program Designer

Use the Program Designer to visually lay out customer experiences and create smart rules to automatically trigger interactions across channels like email, SMS, push and direct mail

Optimize Campaigns

Optimize campaigns before sending with responsive previews, content proofing and automatic A/B testing

Distributed Marketing

Allow distributed marketing teams and franchises to interact with local markets with dynamic, on-brand marketing using our Distributed Marketing tool.

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Reporting & Insights

Understand the Impact of Your Marketing

For modern marketers, understanding how campaigns drive business outcomes and improve the customer experience is a critical responsibility. It’s also the key to building even more engaging campaigns in the future.

WITH THE MARKETING SUITE, YOU CAN:
Visual Reporting Toolset

Use a visual reporting toolset to track the performance of cross-channel campaigns in real time

Identify

Identify which programs, audiences and messages deliver the highest customer engagement so you can allocate resources where they have the most impact

Share Reports

Easily share reports and dashboards directly from the platform, creating custom views to keep different stakeholders updated on campaign progress

Connectivity

Build Your Own Seamless Martech Stack

Complex enterprise organizations often use more than one solution to market effectively to their customers. That’s why the Marketing Suite gives marketers the flexibility to seamlessly connect any data, campaign and reporting activities directly to any other provider — ensuring that you and your customers are always in sync.

WITH THE MARKETING SUITE, YOU CAN:
CAMPAIGNS ACROSS CHANNELS

Use APIs and webhooks to build an innovative, custom marketing stack with seamless integrations into 1st and 3rd party applications