CHICAGO — February 6, 2020 — Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, today announces CMO, Richard Jones will present at eTail Palm Springs, held February 24-27. Jones will participate in the “The Evolution of Omnichannel: Enhancing Customer Engagement With New Experiences” keynote panel on February 26. Cheetah Digital is also a sponsor of the event and will be showcasing its Customer Engagement Suite for retailers at booth #705.
For retailers, engaging with customers across channels remains a tremendous opportunity, and challenge. There are new channels and touchpoints emerging all of the time, while customer expectations continue to grow and evolve. Jones and fellow panelists Sophie O’Kelly, COO of Decathlon USA; Monica Royer, Founder & CEO of Monica + Andy; Angela Caltagirone, SVP of Global Digital & Brand of Vionic Group LLC; and Sophia Tsao, Chief Digital Officer of Fashionphile, will share their keys to long-term customer engagement and omnichannel success. Attendees will learn about integrating offline with digital channels and initiatives; building out first-party data from new touchpoints to build engaged customer communities; measuring attribution and ensuring teams are aligned; and pushing boundaries with customer engagement strategies.
Retailers are working harder than ever before to ingest massive amounts of data and make sense of it in order to better engage and create loyal customers,” said Jones. “Thus, retailers must be more vigilant than ever to not only respect customer privacy with the data they collect, but also provide value in exchange for it. Relationships between brand and customer cannot be sustained in a one-way environment. Smart retailers are always working to provide the next piece of information, product or service a customer might need, before they think to ask for it.
Many of the world’s best retail brands, including American Eagle, Hudson's Bay, Neiman Marcus, Walgreens, and Williams-Sonoma rely on Cheetah Digital to help them deliver personalized experiences, cross-channel messaging, and loyalty programs at scale. The Cheetah Digital Customer Engagement Suite — underpinned by the Cheetah Engagement Data Platform — enables brands to rapidly scale and meet the changing demands of today’s consumer.
To learn more about Cheetah Digital at eTail Palm Springs and secure a spot at our invite-only bourbon tasting experience on February 25, visit www.cheetahdigital.com/events/etail-west-2020.
About Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.
BLASTmedia for Cheetah Digital
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