Press Release
Cheetah Digital Named A Leader in Loyalty Technology Report
Cheetah Digital received the highest possible score in 13 criteria, including data management and personalization
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CHICAGO – April 9, 2019 – Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry and evaluated them across 28 criteria. Cheetah Loyalty received the highest score possible in 13 criteria including data management, personalization, user experience, and privacy and security.

According to the report,

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[Current Cheetah Digital] customers are very satisfied with the platform’s current capabilities – especially its segmentation and member data management capabilities — and Cheetah Digital’s willingness to quickly and affordably add capabilities to the platform if needed.

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Throughout its 20-year history, Cheetah Digital has held the belief that building lasting relationships with customers requires immersive engagement at all touchpoints. Its suite of products and services helps B2C marketers strategize and execute a complex, dynamic orchestration of activities and behaviors to drive customer engagement. We believe that Cheetah Digital’s commitment to helping clients create unique brand experiences and 1:1 customer engagement is reflected in the report results.

With Cheetah Loyalty, brands create comprehensive loyalty programs that facilitate lasting relationships with customers using brand interactions such as preference data, progressive profiling, and user-generated-content programs, in addition to purchases. By utilizing contextual data to personalizing offers and messages, leveraging customer influence and rewarding customers at the right time, customers are immersed in one-of-a-kind brand experiences. Said Cheetah Digital EVP of Marketing, Judd Marcello,

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This recognition is, in our opinion, a tribute to our focus on helping clients establish emotional loyalty with their customers. Transactional loyalty is no longer sufficient and B2C marketers need to execute engagement across the customer lifecycle to create a single brand experience that is consistent, relevant, and connects with consumers emotionally. Recognition by Forrester as a leader is a source of pride for us. We welcome the opportunity to partner with brands that want to build advanced customer loyalty programs.

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This announcement follows Cheetah Digital’s appointment of five senior executives. For more information about Cheetah Digital’s Loyalty solutions, visit CheetahDigital.com/products/cheetah-loyalty

Download the full report.


About Us

Cheetah Digital is the world's largest independent enterprise cross-channel marketing technology company. We provide a unique combination of technology and in-house professional services that marketers require to manage the breadth of data they possess and to deliver on the complex channel execution required to create lasting customer relationships. We are a true partner to the best brands around the globe, including Williams-Sonoma, American Express and Hilton. Cheetah digital is a global business with employees in 26 offices across 13 countries. Cheetah Digital is dedicated to marketers.

Contact
Kelsey Koralewski
BLASTmedia for Cheetah Digital
cheetahdigital@blastmedia.com
317-806-1900 ext. 123

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