Cheetah Digital Awarded Best Use of Technology, Regional Loyalty Champion

Company recognized by Loyalty Magazine for loyalty platform and campaign with Vans

CHICAGO – July 28, 2020 – Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces it has been awarded “Best Use of Technology” and “Regional Loyalty Champion” for the Americas by Loyalty Magazine. The Loyalty Magazine Awards bring together the leaders of the loyalty business from across the globe to celebrate innovation, creativity and sheer brilliance. Winners are selected by a panel of judges composed of independent industry experts. 

Block Quote

We love working with brands that want to create better, stronger, more engaging loyalty programs than traditional recency, frequency, monetary models of the past,” said Jon Siegal, VP of Global Loyalty Sales at Cheetah Digital. “Vans is a great representation of how to do just that. They started with a strong brand and used Cheetah Loyalty to create members-only experiences to exchange value between brand and customer. A resulting increase in spend for loyalty members is just the cherry on top.


The Regional Loyalty Champion award is given to the organization or brand that has operated the most innovative and exciting loyalty program within their respective region. Cheetah Digital and Vans were recognized in the Americas region for their work together on the campaign: “Vans Builds Authentic Connections and Engages Fans with Personalized Experiences.” 

Powered by Cheetah Loyalty, Vans created Vans Family, an interactive and intuitive loyalty program designed to recognize, reward and celebrate fans for who they are and what they like to do. The program facilitates two-way conversations with consumers. Members gain access to exclusive contests and experiences, customized footwear and accessories, and previews of upcoming product releases. Additionally, members earn points for shopping and engaging with the brand. In less than two years, Vans has attracted more than 10 million members to Vans Family in the United States and program members spend 60 percent more than non-members. 

The award follows Cheetah Digital’s placement as a leader in the Forrester Wave for Email Marketing Service Providers and recognition as a challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs. To learn more about Cheetah Digital’s loyalty offering, please visit


About Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit

BLASTmedia for Cheetah Digital