As part of our content series looking to champion our brilliant female colleagues around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female leader in technology.
As we all take time to observe and celebrate the vital role of women throughout history this March, it’s also a good moment to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that diversity is key to making better products with broader appeal, women only represent 25% of the tech industry today. Similarly, Gartner’s research revealed that only 22% of all leaders in IT are female.
To discuss this, along with their unique insights and challenges they’ve faced while successfully building a career in software and martech, we have two of Cheetah’s top VPs. Amandine Servain, VP Demand Generation, and Francesca Gillett VP Brand and Community, at Marigold Engage+.
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Your hosts
Julian is the Senior Director of Pipeline Dev & Marketing Content for Marigold Engage+. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software work for brands and the digital marketers trying to implement them. Once an Englishman in NYC, now a Cornishman in Coppell, TX. The line is a dot to him. ¯_(ツ)_/¯
Kayla Siegmeier manages Marigold Engage+’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Marigold Engage+, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.
