In this client case study special, Louise Hamer-Brown, our very own Client Marketing Director, speaks to Ioanna Meli, Online Marketing Manager at Hiscox.
Hiscox is a leader in specialist insurance. They are experts in covering a wide range of personal and commercial risks and new users on Marigold Engage+. In this conversation, Louise and Ioanna discuss the experience of moving to the platform and going live at the time COVID-19 started to turn the world upside-down.
Hear why they decided to take such a leap, the benefits they’re starting to reap — such as triggered emails and adapting customer content — and how else Marigold Engage+ helps their business in the highly regulated Financial Service Industry.
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Julian is the Senior Director of Pipeline Dev & Marketing Content for Marigold Engage+. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software work for brands and the digital marketers trying to implement them. Once an Englishman in NYC, now a Cornishman in Coppell, TX. The line is a dot to him. ¯_(ツ)_/¯
Kayla Siegmeier manages Marigold Engage+’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Marigold Engage+, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.