In this episode, Tim and Richard chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology — specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, but the challenge of finding the right solution. Chris also talks about the impressive feat of Shell getting their Grocery 2 go program up in running amid the chaos of COVID-19 in only two weeks and just how instrumental Cheetah Experiences was to that. Hear about Shell’s best campaigns and tips for getting internal buy-in on the right tech and more in the latest episode.
Resources mentioned:
