Email Marketing Pioneer Peter McCormick talks SaaS Before it was SaaS, Permission Marketing, and Essential Books

Thinking Caps

Legendary email marketing pioneer and co-founder of ExactTarget Peter McCormick joins Tim and Richard to share his insights on why marketers are returning to the fundamentals of database marketing and “permission marketing” because of the changes brought about by privacy legislation and the associated disruption to adtech. He shares the books that defined those disciplines two decades ago and talks about the opportunities marketers now have to apply modern computing, big data, and machine learning techniques to super-power these areas — fostering a new era of personalized brand and consumer relationships.

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