Let’s face it, when it comes to getting customers engaged with your brand no one has it harder than enterprise-level companies. New strategies are hard to pull off; they’re expensive, and take up extra labor and resources — especially if you don’t know where to start. But that’s where our new Customer Engagement Maturity Assessment comes in. This six-part survey will help you examine where you are in your journey, with helpful results and a personalized recommendation after you complete the survey. In this video, we’ll explain it all and also dive into some of the interesting industry results we’ve been seeing.
Resources mentioned:
- Gartner, Marketing Organization Survey 2020
- Gartner, Gartner CMO Spend Survey 2020-2021
- Evaluate Best Practices with a Framework for Customer Engagement Maturity
