Catherine Tabor Tackles the Gap Between In-Store and Online

Thinking Caps

In the last couple of decades, as e-commerce has blossomed, and as shoppers have come to exist in a world between the online and physical presence of stores and restaurants, brands have struggled to connect the two experiences. That’s what Catherine Tabor noticed when she was managing employee affinity and discount programs for companies like Delta and Coca-Cola; and addressing that problematic gap was what inspired her to create Sparkfly

Catherine, Founder and CEO of Sparkfly, joins Richard and Tim in talking about loyalty in challenging times, how Cheetah Digital by Marigold and Sparkfly work together, and how restaurant brands are innovating right now. 

Scroll to Top