Bowtech's Always-On Consumer Strategy Pays Dividends

Tim Glomb invites Bowtech's Director of Marketing Jeff Suiter to discuss the results from their three-year-long database growth strategy and the rewards they're currently reaping. Listen as Jeff explains their acquisition model and the invaluable use of zero-party data to drive real-time, hyper-personalized messaging which led to measurable sales, increased market share, and gave them a competitive advantage over their competition once COVID-19 arrived.