Andy Gladwin on Messaging Apps, RCS, and if SMS is Even Relevant Anymore

Thinking Caps

SMS? RCS? We’re covering the messaging alphabet today as Tim Glomb and Richard Jones welcome Andy Gladwin, Marigold Engage+’s Senior Director of Global Mobile GTM. Bringing a wealth of knowledge about messaging and industry trends, Andy shares the outlook for SMS and push notifications — they’re still here and still going strong. In fact, by 2023, SMS and Rich Communication Services (RCS) combined will have a $28B share of the marketplace so do not believe the tall tales of SMS’s early demise. Andy, Richard, and Tim also cover third-party messaging apps like WeChat, WhatsApp, and Facebook Messenger as well as “conversational messaging,” a better way to engage and capture that zero-party data that’s essential to personalization. 

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