SMS? RCS? We’re covering the messaging alphabet today as Tim Glomb and Richard Jones welcome Andy Gladwin, Marigold Engage+’s Senior Director of Global Mobile GTM. Bringing a wealth of knowledge about messaging and industry trends, Andy shares the outlook for SMS and push notifications — they’re still here and still going strong. In fact, by 2023, SMS and Rich Communication Services (RCS) combined will have a $28B share of the marketplace so do not believe the tall tales of SMS’s early demise. Andy, Richard, and Tim also cover third-party messaging apps like WeChat, WhatsApp, and Facebook Messenger as well as “conversational messaging,” a better way to engage and capture that zero-party data that’s essential to personalization.