IAB's Roadmap for a Cookie-less Future
The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long-term viability. They also note that advertising dollars should be funneled into the customer experience — including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.