In the latest episode of PULSE, Patrick Tripp chats with VP of Product Management for the Cheetah Engagement Data Platform, Manoj Das. Manoj has worked as a data expert at some of the world’s largest companies. As part of the founding team of Stellar Loyalty, which was acquired by Cheetah Digital in 2019, Manoj was tasked with just that — finding ways to bring in data to formulate the centerpiece of an enterprise customer engagement strategy. Manoj shares the five tenets of his data philosophy, how businesses should use data, and how customers inspired us to create the Cheetah Engagement Data Platform (EDP). They also take a look at the core capabilities of the EDP, how Cheetah Digital customers are using it, and the strategic direction of the platform.