In the inaugural episode of PULSE: The Cheetah Product Podcast, Nick Einstein, Senior Director of Product Marketing, and Patrick Tripp, SVP of Product Marketing, discuss the ever-changing and complex landscape of the CDP market, including the market growth, terminology, key capabilities, competitors, M&A, and much more.
Resources from this episode
- A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform
- The Relevancy Ring: CDP Buyer’s Guide 2018
- The CDP Institute