Product Marketing Superheroes: Bruce Swann
Patrick Tripp chats with the newest Cheetah Digital addition, Bruce Swann. As the Senior Director of Product Marketing for Cheetah Digital, Bruce has a keen eye for market trends and an ear to the ground for customer needs. In this episode, Patrick and Bruce talk about what it looks like to have a career in product marketing, including the accomplishments and challenges, as well as the path Bruce took to get here and the vendors he’s worked alongside. They also look at product marketing as a whole, how it’s evolved, and what modern marketers care about. Finally, they discuss the universal truths and themes they've heard in the market and look towards the future to see what’s in store for Bruce, Cheetah Digital, and beyond.