Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact…
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what…