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Marketing with Data is How to Build a Long-Term Relationship
Marketers need to understand their recipients before sending each and every message to a customer or prospect.
Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns
Well-planned, successful, holiday email campaigns are in your grasp with the right preparation and planning.
57% of Loyal Consumers Spend More on Brands
How can brands discover which customers want to establish a stronger connection? The answer may surprise you.
AO.com Improves Conversions, Creates a Better Customer Experience
Find out how smart messaging successfully enhanced AO.com’s customer experience and engagement.
Asia Is Not the World’s Biggest Market, but Many Markets of the World
Planning a marketing communications strategy in Asia has never looked so different. See how to succeed in our blog.
Data Audits Are Not as Painful as Tax Audits. We Promise.
Data determines your customer’s experience and can make or break your business.
Is It Time For a New Email Software Partner?
We get it: Switching marketing solutions can be a nerve-wracking decision. Our checklist helps determine if it’s time to look for a new partner.
The Need for Data in Retail Marketing
Retail customers have high expectations of their interactions with brands. Incorporate historical customer data – as well as real-time data – with your cross-channel campaigns.