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Zero-Party Data: An Explainer
Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.
What's Harming Your Email ROI?
With a low cost and high return, email marketing provides a big opportunity for marketers, but also its own set of challenges.
14 Things to Look Forward to at Signals 19
We're only 14 days out from Signals 19 and there's so much to get excited about. That said, here are 14 things we're looking forward to seeing.
4 KPIs to Capture the Success of Your Retail Loyalty Program
When it comes to measuring the success of loyalty programs, knowing which KPIs to focus on is critical. We find that customer-centric data is key to measuring the impact of our program.
Signals 19 Sneak Peek: Inside the Festival Hall
Festival Hall will be the central hub for all of the activity at Signals 19, including our informative breakout sessions and Solutions Experience Zone where you can test drive new products.
Brands, Consumers, and The Privacy Paradox: A Q&A with CSO Jill Knesek
In this Q&A session, Chief Security Officer Jill Knesek discusses how marketers can respect the privacy of consumers, while also using data to deliver personalized interactions.
How to Upgrade Your Travel Emails with Data-Driven Creative
As the number of global internet users rises, marketers must overcome language and cultural differences when they communicate. The good news: it’s easier to pull off than you think.
More Than %FIRSTNAME%: A Modern Approach to Personalization
While the power of personalization has long been known to marketers, today's brands are pushing the boundaries of personalization. %FIRSTNAME% simply won’t cut it anymore.