CHICAGO – May 30, 2019 – Cheetah Digital, the world’s leading independent, cross-channel marketing software company, announces Loyalty360 has named the company a winner of the Loyalty360 Top 10 Awards in the Technologies category. Cheetah Digital client, CraftWorks Holdings, was also recognized as a Top 10 Award winner in the Brand category. Loyalty360 Top 10 Award winners were honored for their continued commitment to the industry at a May 21 ceremony during the 2019 Loyalty Expo.
The Top 10 Awards recognize the top tier of Loyalty360 members across six categories, granting the distinction to ten of the industry’s leading brands, programs, agencies, technologies, influential individuals, and customer loyalty teams. The awards are based on a variety of criteria, which include award submissions; association involvement; impactful articles, interviews, features; analyst briefs; technology assessments from internal analysts; and peer feedback on each of the brands, suppliers, and individuals that submitted. All elements were judged by a panel comprised of the Loyalty360 editorial staff, internal analysts, and a group of select Loyalty360 awards judges.
Simply having a traditional loyalty program is not enough anymore. B2C marketers need to deliver loyalty programs that create and enhance the brand experience throughout the customer lifecycle in a way that connects with consumers emotionally and inspires them to become advocates,” said Judd Marcello, executive vice president of global marketing, Cheetah Digital. “Recognition by Loyalty360 not only continues to validate Cheetah Loyalty as the best solution in the market, but also our efforts to truly help brands build advanced customer loyalty programs that create lasting customer relationships.
With Cheetah Loyalty, brands are able to create comprehensive marketing programs that deliver unique experiences and engage customers in new ways - from acquisition to loyalty. The agile, data-driven platform captures real-time consumer intent and interactions on a shared customer profile, enabling marketers to personally recognize and reward loyal behaviors across mobile, web, social, email, application, and point-of-sale touchpoints. This true single view of the customer gives marketers unparalleled analytics, insights, and intelligence that can be used for cross-channel campaigns, loyalty program components, offer management, and reporting.
This announcement follows Cheetah Digital’s ranking as a leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 report.
To view the 2019 Loyalty360 Top 10 Award Winners, visit https://chdig.co/2Wdfg2F.
About Cheetah Digital
Cheetah Digital is the world's largest independent enterprise cross-channel marketing technology company. We provide a unique combination of technology and in-house professional services that marketers require to manage the breadth of data they possess and to deliver on the complex channel execution required to create lasting customer relationships. We are a true partner to the best brands around the globe, including Williams-Sonoma, American Express and Hilton. Cheetah Digital is a global business with employees in 26 offices across 13 countries. Cheetah Digital is dedicated to marketers.
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