The Relationship Marketer’s Playbook For Holiday Planning 2022
Download our Holiday Planning Playbook for all the trends, stats and your 2022 checklist for success.
Lessons for Back-to-School Marketers in 2022
Top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty.
Data-rich FMCG brands need to build more direct relationships with consumers.
Advertising has perpetuated the lack of real interaction a fast-moving consumer goods (FMCG) brand has with consumers. Progressive FMCG brands now know who you are, what products you use, the frequency of consumption, and what additional products you might be interested in.
A Marketer’s Guide to Building Loyalty
Loyalty is critical to long term customer lifetime value. Our downloadable guide will give you ideas on how to execute and drive success in your organization.
A Marketer’s Guide to Zero-Party Data
Zero-party data is the fuel for your personalization efforts. Getting explicitly declared data from consumers is the holy grail and guides your customer journey. Get the guide and level up on how, why and what you need to collect.
Zero-Party Data:
An Optimal Path to Personalization
As third-party data and cookies become less viable, we explore the use cases for zero-party data. The report and webinar share definitions, advice, and examples of successes from the likes of Discovery Communications, Budweiser, and Aéropostale. This is a must read for any brand marketer.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
