The Zero-Party Data Playbook
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Featured Resources
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming…
Marketers Say: Owned Channels + Loyalty Will Help Them Through
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers…
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships…
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and…
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes…
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands…
Marigold Engage+ Named “Challenger” In Gartner Magic Quadrant For Multichannel
Marigold Engage+ proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs…
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy….
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention…
Gamifying the Shopping Experience
Consumer attitudes and trends in the financial services relating to messaging, loyalty, personalization, privacy, trust and the rising cost of…
The RFP Guide For Retailers
The quintessential guide for retailers shopping for a new ESP….
The Consumer Trends Index 2023
The Latest Global Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty….
Marigold Engage+ named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs
