This isn’t another optimization piece. While subject line length, call-to-action placement, and send time are important, they’re just the tip of the iceberg when it comes to ramping up the revenue derived from your email marketing efforts.
By far the most efficient and cost-effective way to smash your email marketing KPIs is to significantly grow the list of opt-ins in your database — as the more people you can email, the more opens and click-throughs you will get.
This white paper will arm you with the tools to do just that, showing, rather than telling, how you can leverage engaging interactive experiences that offer a value exchange in return for your prospects engagement.
Download this white paper to go on the journey from loading the database with marketing opt-ins to complementing it with a host of granular psychographic data points so you can deliver truly-personalized email marketing and smash your KPIs.