The Relationship Marketer’s Playbook For Holiday Planning 2022
Sleigh your 2022 holiday marketing efforts with this tree-mendous guide
Holidays are coming! You might not have had your first slice of pumpkin pie or egg-nog latte of the season, but that doesn’t mean you shouldn’t be getting your 2022 holiday marketing campaigns ready to unwrap.
Forward-thinking retail marketers know that t-shirt, rather than sweater weather is the opportune time to implement relationship marketing strategies to build more meaningful connections with consumers from acquisition through to loyalty.
Download our Holiday Planning Playbook for all the trends, stats and your 2022 checklist for success.
Three-quarters of U.S. consumers plan to spend the same or more this holiday season
Last year, in the U.S. alone, holiday retail sales topped $843BN, a staggering $886 per consumer – forecast to grow by 8.5% this year.
By next Christmas Google will have ceased third-party cookie tracking
A mere 13% of consumers will miss cookies and 62% of consumers think the retargeting ads derived from them are creepy.
A solution is powering personalization through zero-party data
Over half of consumers will share behavioral and psychographic data in return for better personalization from retail brands.