Restaurant Revolution: Serving Up Better Customer Engagement

“Let’s do personalization” or “we should start a loyalty program?” These are not uncommon phrases uttered in restaurant marketing departments the globe over, however without a comprehensive strategy for unifying customer data, these initiatives are doomed to fail.

Any restaurant brand that wants to deliver truly excellent guest experiences, from acquisition through to loyalty, needs access to all guest data. Wherever it’s collected from, whatever channel, to be effective it must be seamlessly integrated into a single, 360° view of the guest — that identifies them and matches them with their dining behaviors.

This guide will take you through laying the groundwork for digital success and building a sound digital house above it – empowering you with not just knowledge, but the questions you need to ask your current technology partners if they’re not helping you get your house in order.

“Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result.” — McKinsey Global Institute

More than 50%

50%+ of guests are comfortable sharing their data with a restaurant brand in exchange for a better digital service


Almost two-thirds of guests are prepared to pay more to purchase from a trusted restaurant brand


83% of guests have a favorite restaurant chain as it provides a consistent experience

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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Cultivate customer connections
with Cheetah Digital Relationship Marketing

From acquisition and engagement to retention and loyalty, Cheetah Digital helps you foster real relationships while growing your audience and reaching customers across channels in the moments that matter.

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