Restaurant Revolution: Building Your Digital House
“Let’s do personalization” or “we should start a loyalty program?” These are not uncommon phrases uttered in restaurant marketing departments the globe over, however without a comprehensive strategy for unifying customer data, these initiatives are doomed to fail.
Any restaurant brand that wants to deliver truly excellent guest experiences, from acquisition through to loyalty, needs access to all guest data. Wherever it’s collected from, whatever channel, to be effective it must be seamlessly integrated into a single, 360° view of the guest — that identifies them and matches them with their dining behaviors.
This guide will take you through laying the groundwork for digital success and building a sound digital house above it - empowering you with not just knowledge, but the questions you need to ask your current technology partners if they’re not helping you get your house in order.
"Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result." — McKinsey Global Institute
50%+ of guests are comfortable sharing their data with a restaurant brand in exchange for a better digital service
Almost two-thirds of guests are prepared to pay more to purchase from a trusted restaurant brand
83% of guests have a favorite restaurant chain as it provides a consistent experience
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
One single platform.
A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
A CDP that actually helps make sense of your marketing efforts.
Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
Way more than metrics.
Derive customer lifetime value.
The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.