Inspiring Digital Marketing Campaigns For Sports Teams & Associations

 

Although game-day is paramount in the thoughts of fans in the digital era, the real battleground is the period between the live action and who can create a deeper, digital relationship with their fan base. However, as sports have evolved, the marketing fans receive hasn’t always leveled up — vast data sets have not resulted in improved advertising, experiences, or content. 

To create a relationship that goes beyond game day, sports brands need to connect with fans on the right channels, at the right time. It is possible for marketers to know what their fans intend to do or purchase in the future when they collect data that is intentionally and proactively shared directly by the fan. This is zero-party data.

Download this campaign guide packed with examples from leading sports brands and associations that are delivering engaging, interactive experiences in return for fans’ opt-ins and preference data, and then using this data to deliver true personalization. 

77% of fans

77% of fans have made a purchase from their team directly as a result of an email they received

55% of fans

55% of fans will share psychographic data points like purchase motivations and product feedback with sports brands

50% of fans

50% of fans want incentives like coupons, loyalty points, or exclusive access in return for their data

 

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020

Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Garnered Most Features
CDP Institute for Customer Data Platforms 2020

Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020

One single platform.

A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics.

Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?