Data-rich FMCG brands need to build more direct relationships with consumers.
Advertising has perpetuated the lack of real interaction a fast-moving consumer goods (FMCG) brand has with consumers. Progressive FMCG brands now know who you are, what products you use, the frequency of consumption, and what additional products you might be interested in.
Download the ebook now to see examples from brands like Reckitt Benckiser, Kellogg’s, and Fleet Feet, and learn how to:
- Employ interactive marketing experiences that boost brand advocacy and engage the modern consumer at every digital touchpoint
- Leverage your social channels by using the optimal mix of branded and earned content
- Deploy marketing campaigns that capture actionable data and deliver measurable ROI