The Ultimate Digital Experience Strategy Playbook For Retailers
The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As the modern shopper has matured, the online experiences they receive can often feel stuck in an era of dial-up.
Throw-in COVID-19, coupled with years of digital advancements happening in mere months and it’s never been more vital that retailers have the right marketing technology to fill the gap between customer expectations and experience.
This white paper, put together in conjunction with PK Global will help retail marketers navigate the choppy seas of marketing strategy and marketing technology. With the right combination of complementary solutions, retail teams will be empowered to create nimble direct-to-consumer programs that build lasting relationships with consumers.
of consumers are comfortable sharing their data with a retail brand in exchange for a better digital service
of consumers state they will continue to buy more through digital channels post-pandemic
of all consumers would like to see innovations like curbside pick-up to continue to be offered by retailers post-pandemic
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
One single platform.
A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
A CDP that actually helps make sense of your marketing efforts.
Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
Way more than metrics.
Derive customer lifetime value.
The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.