Data-Driven Engagement for Modern Marketers
Marketers have too much data.
It may seem churlish to complain, but the majority of marketers don’t have a single, unified and accessible view of the customer. The customer data they have is fragmented from all manner of sources residing in disparate silos.
Without a single source of the truth, it’s easy for entire companies to end up working feverishly on the wrong activities that fail to move the needle. Without a single customer view and real-time insights, organizations struggle to deliver the quality experiences that customers are looking for today.
This ebook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where marketers can swiftly turn insights to action.
"Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result." — McKinsey Global Institute
Whether you're just getting started or have plenty of experience with data-driven initiatives, this ebook will show you how leading brands are turning to Cheetah Digital’s tech to uplift revenue and build more meaningful relationships with its customers.